The Facebook Pixel is essential for us to take the information of users who enter your website to your Facebook account. Only in this way is it possible to optimize your account more efficiently.

To create the Pixel is very simple:

Step 1: Go to https://business.facebook.com

Step 2: Access the "Business Settings" and then click on "Events Manager" as in the image below.

Step 3: In "Data Sources", click on "Get Started".

Step 4: Fill in the data with a name for the Pixel, enter the URL of your website and then click on "Continue".

If you want to assign Pareto as a partner so that we can access Pixel, here is the step by step.

Step 1: In the detailed view of the Pixel created earlier, click on "Assign Partners".

Step 2: Just enter the Pareto Business Manager ID with “Manage Pixel” function. The Pareto ID is 99818020226640.

See how to create events using Facebook's Pixel in this Blog article!

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