Pareto Segments is a very simple way to monitor consolidated data for your campaigns from different paid media platforms. To learn more about this feature, see this complementary article.

See step by step how to create custom categories for your campaigns:

  1. On the Pareto Ads' Dashboard tab, click on the funnel icon in the upper right corner.

  2. Click on Create New Group.

  3. Click on Type here the group name to give your campaign group a title.

4. Click in Edit here on each line to add your tags. Create as many tags as you want, there is no limit.

6. After finishing classifying the campaigns you want, just save by clicking in Add Tags.

Done! Now, you can have a grouped view of your campaigns. Just as an example, you can use Pareto Segments to analyze your performance by funnel stage (of the two channels together), by type of product or service, by seasonal promotion campaigns and many others, as needed.

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