For how long do you wait for a website page to load before closing the window and deciding to search for a competitor’s website? Based on a survey, 40% of the website visitors give up accessing a website if it takes more than 3 seconds for the page to load.
For this reason, be it during Black Friday’s preparation or during any season of the year, optimizing your account to a minimum loading time is one of the main points to reduce the page’s rejection rates.
This article will show you 3 free tools for you to test how your website speed is doing right now, what to do to improve and also get to know how are your competitors’ websites doing.
#1: Google PageSpeed Insights
Link to the tool: https://developers.google.com/speed/pagespeed/insights/
That is a Google platform for website speed tests. Its functionality is very simple, just by clicking on its website’s domain and clicking on analyze. However, the website shows suggestions focused on developers indicating improvements that should be done in the page construction to improve its loading time.
This tool’s main differential is that you are able to test the website speed both on mobile and desktop. Both tests are performed on Google systems. For the mobile test they use an Android of an intermediate device level (Moto G4). And for the desktop test they use Google Chrome.
In terms of metrics, it offers some intermediate metrics before the total page loading time, like Time to Interactive (period until the user is able to completely interact on the website) and First Contentful Paint (period until the display of the first content to the user).
Link to the tool: https://gtmetrix.com/
GTMetrix also offers a summary of your site’s main performance indicators and suggestions to developers about improvements to be implemented. Bringing information about the total page loading time (Fully Loaded Time) and the page’s loading speed score (PageSpeed Score).
A GTMetrix differentiation is that, for the users that register on the platform, there is the possibility of adjusting the settings, like the browser used for testing, the region of the world you are at and also the speed of access.
#3: Pingdom Website Speed Test
Link to the tool: https://tools.pingdom.com/
Pingdom, although less known, bringing similar metrics to GTMatrix, allows you to choose São Paulo as a location to test even without logging in.
Among three of the presented websites, Pingdom is the one that presents the information to developers in a more understandable way to laypeople. The tool shows exactly the files loaded on your website, in which order and in how long it takes each of them. Therefore, it is a lot easier to identify the bottleneck that hinders the website’s loading time.
Each platform has its singularities and benefits, and you can also compare your website and competitors’ websites in more than one of them.
In general, we recommend that you are attentive not only to the loading time metrics, but also to the difference between the performance from mobile and desktop.
You can also test on different website pages from your website, especially
on those with a larger output rate. That way, you can test the hypothesis that your users leave due to a general slow loading page experience.
At last, it is important to emphasize that the most important is that your website is focused on conversion and on content that engages the user.