Remember that time when your competitors started buying some of your main keywords, driving up the cost of your campaign, and it took you some time to find out? That's right ... This happened because you didn't know Keyword Monitor yet!
Jokes aside, we know that micro keyword tracking is of the utmost importance when it comes to Google Ad Search Network campaigns. In the Top Keywords area, we bring you the history of the last 30 days of your main keywords counts and we use the Pareto principle to select the 20% of words that represent 80% of your performance.
The page now automatically loads with your keyword’s graph and information with more conversions. From there, you can see the performance of other words and still choose which metrics you want to track.
Remember the case of competitors buying your keyword? Here you can track the exact day they started participating in your auctions through their historical impression share and average CPC cost.
You can also monitor how your cost and conversion graph is for each word, understanding if they have any seasonality throughout the month or if they are in a positive trend.
In addition, you also have a complete report in table format of all your keywords and key metrics: Impressions, Clicks, Conversions, Cost, CPA, CTR, CPC, Impression Share and Quality Score.
Try clicking on the headings in the table to monitor those keywords with the highest CPA, lowest Quality Score, or highest CPC. This view is excellent for you to have some more structural insights for the account, for example:
Which keyword has high cost and high CPA?
This one is probably activating disqualified search terms. Be sure to monitor the Daily Search Term cards on your Marketing Board to help with your denial routine.
Which keyword match works best for your account?
Typically, broad keywords consume more budget with disqualified terms, try using other types of matches to have more control over your spending.
You can also change the word you want to see on the chart, by clicking on its name in the table itself, and your historical data will automatically be displayed on the chart.
Got any questions?
Check our Help Center!